LEARNING OUTCOME TWO

Market Research

Research into different agency websites

http://www.guerillavision.com/

 

Guerilla vision have made adverts for massive companies

such as "o2" and "dr.pepper".

They have a really modern and stylish approach to creating

adverts , they come up with brand new and original adverts.

http://www.thinkbox.tv/

Thinkbox are responsible for all the compare the market adverts

with the talking meerkats in.

They also did some of the mangers adverts.

Guerilla scope keep track of all the figures and ratings

for adverts in the UK , they keep track of how many views

adverts get at different times. The better the time slot the more

money companies have to pay to have their advert shown.

Location Plan

Locations for Idea One

The first idea would have to be filmed in London as its the nearest busy city , and it is also the capital of the country which adds a sort of impact to it, I want it to show the gritty underground graffiti covered side of London that most people are used to.

Here are a few examples of the type of location I am looking for with this idea.

The last photo represets my ideas better than the others

as it shows the night side of London mixed in with the

business and the buzz of activity.

Locations for Idea Two

My second idea would be filmed at my house at would require me bringing

out all of my speakers and all of my friends speakers and then putting them

together.

I want the amount of speakers to literally be ridiculous as I feel it will add to the

advert.

I want it to be set up something like this.

The top photo represents how I visulise this idea

the best.

Location for Idea Three

The location for Idea three is going to be identical to idea Two

as their really similar and both require alot of speakers and

a bedroom.

Three Ideas For My Advert

IDEA ONE



I want the background of my advert to be a city , it needs to be like POV but I want to speed up the footage so that its really faced paced and more intresting , I also want to use some sort of colour change or effect on the footage. I visulise this as the busy centre of London with hundreds of people pushing by a loads of random city sounds , I might go to oxford circus to film this.

Whilst all this fast paced background action is going on I want the main centre focus of the advert to by my CD in the middle of the screen , Spinning around and shaking. It can't be suttle so I will probably make it a really bright standing out type of colour so that it contrasts massively from the background.

                                                                       IDEA TWO

I want to start with somebody sat in a room with loads and loads of copies of my CD everywhere and a ridiculous amount of speakers , I want the actor to look like their staring in to space and they have no idea whats going on.

I want it to then cut to shots of a really busy rave with loads of lasers people and speakers ( This is basically to show whats going on in his head when he's listening to my CD)

That advert will alternate beetween the two different places throughout and the cuts beetween will get faster and faster whilst the expression on the actors face just becomes more and more vacant as the advert progresses , the rave will also become more intense.

Idea Three

I want this advert to start with an actor sat in a room listening to music , then his friends need to walk in and have a go at him for not coming out in weeks and weeks . He will then explain that its because he got a new CD that has amazed him.

His friends will sit down and try and listen to the CD with him to prove that it can't be as good as he is saying then they will find themselves in the exact same situation as him , the advert will end with them all bopping their head to the music sat around in the same way as the first actor was.