Evaluation For Advertising

I set out to create an advert for a music album that I have produced .

My advert follows a realist narrative/stand alone form , I chose this type because after doing research into other adverts trying to sell similar products I noticed that they all follow the same patterns . .

They nearly all have a narrator who tries to push the product onto the viewer by letting them know what they think about it e.g. "The best album of the year" "The new underground sound".

The images on screen are nearly always linked to the music in some way , for example their will be footage of a women dancing in time to the soundtrack or different cuts an camera angles changing with each 4 bars of music. The images on screen can also be linked to the emotions that the soundtrack provoke for example if their are really sad songs playing the images are likely to link to that by maybe having slow extended cuts of a quiet place.

These techniques and methods are tried and tested ways of advertising and succesfully selling music so I made my advert based on the idea of the narrator to boost the viewers opinion on the product and the strong links beetween the sound and images on screen.

With the form and structure of my advert sorted I had to think about the style and approach that I wanted to go for with my advert. I wanted a surreal and dramatic effect from my advert which I think is strongly linked to the music.

I feel I achieved the surreal dramatic effect that I was looking for by using various different lighting effects and playing with different RGB filters , I also used various different editing techniques to give it a more intense in your face type feel e.g. the flashing images.

I followed a shooting script that I created , so that all of the camera shots I was looking for could definelty be captured

Shooting Script for final idea

My Advert is not going to contain any dialouge or voiceover/narration only the music that I am trying to sell.

Around 20 Seconds to allow for editing - Will use about 10 Seconds
I want the opening shot to be a long shot of Reading high street.
I want it too look as busy as possible.

Around One Minute to allow for editing - Will speed it up so will end up at about 20-30 seconds.
I'm then going to switch to a POV shot as I walk down Reading high street.

Thirty seconds of filming to allow for editing - Might Slow down the footage to break up the advert a bit.
Im going to get some tilt up shots of cars passing by in the town centre.

Around One minute to allow for editing - Will speed it up so will end up at about 20-30 seconds.
Im going to return to the POV shot as I walk down various other busy shopping areas in Henley.

Around One minute to allow for editing - Will speed it up to around 20 seconds.
Im going to try and get a High Angle Shot