Second Advert - With Final Soundtrack

Rough Video Edit - Archive Footage Only

 

In the end I decided that this wasn't the feel that I wanted my advert to have but it was still a step in the proccess of deciding what I wanted my advert to look and feel like.

It also contained almost 100 percent archive footage which isn't good enough for
the grade that I am looking for.

Research on target audience

Its very important when creating an advert to remember that research must be conducted to find the best possible time and place for broadcasting , their are several things to bare in mind and they are age of audience , gender of audience , where they live and what they like to do in their free time.

If this type of research is not conducted before broadcasting then the advertising campaign can potentially completely fail , if you were to show an advert for a drum and bass CD at midnight on a cooking channel you would sell a fraction of the amount you would if you showed it on channel four around nine.

Once I find out all the basic information on my target audience I can begin looking into what jobs they do and how much money they earn , which could help my with marketing and planning out the price of my product. Different jobs fall into different occupational classifications.

Here is a link to the official standard classification for the UK

http://www.ons.gov.uk/ons/guide-method/classifications/current-standard-classifications/index.html

Channel four aims alot of its programming towards young people beetween 15 and 30 , with programs such as Skins , Misfits , facejacker etc etc . . . This is the exact same demographic that I am going to be trying to sell my product to , therefore I think channel four would be the ideal place for me to broadcast my advert.

Another channel I would like to broadcast my adverts on would be E4 , alot of broadcasts are aimed at young people and I could use this to my advantage.

I would like to put my advert on inbeetween the break on a popular program that is directed almost purely at teenagers , because their the ones that the product is designed for. I would contact channel four and try and find out when the most teenagers are tuned in and what their watching.