Wednesday, 7 November 2012

L01: The Purpose Of Advertising

Advertising has existed in different forms for hundreds of years , the basic idea is for somebody to get their product seen by potential customers and the more people see it the more likely they are to generate more buisness.

This can be done through flyers , posters , phone apps , TV adverts , radio adverts and any other form of media thats present in todays society. The quality of somebodies advertising campaign will massively the response from potential customers , nobodies going to watch an advert that they find boring and then go out and buy their product.

Keeping youre audience entertained is a crucial part of any succesful advertising campaign and advertisers spend millions coming up with the best latest most entertaining adverts , they have to pay actors , film crews , pay for locations , graphic designers , broadcasters and their are things to pay for.

Without advertising buisness would have to real way to grow and develop apart from word of mouth , advertising opens up new oppertunities for companies and the use of posters , flyers and other cheap forms of advertising mean that even small time buisness can use advertising to their advantage.

Advertising is something that been programmed into our daily lives , we dont even really notice it anymore but if you think about how many adverts you hear on the radio everyday , how many you watch on tv , how many billboards , posters , flyers and buisness cards you come across on a daily basis you get an idea of how important advertising really is.

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